Chase Illustrates Opportunity Cost
Have you seen the new Chase Sapphire credit card ad on television? A woman walks out in a stunning dress to surprise her husband. Her husband, obviously aroused, suggests that they drop everything and go on an extravagant vacation. The cut scenes show fancy restaurants and powerboats. The woman says that they can’t, and the husband responds with all of the distinct rewards benefits of the card (no blackout dates, the points can be applied to anything, etc). The wife gives a “ta-da” look and indicates that she spent the rewards points on the dress.
And I’m left thinking, “That dress is not worth a vacation.”
